FTX is investing $150 million for the acquisition. Take that price with a grain of salt, as its a combination of cash, stock and cryptocurrency. Cryptocurrency (and stock) in particular might not be completely liquid.

With todays move, FTX desires to introduce a simpler trading experience for retail consumers. The teams behind FTX and Blockfolio are already working together on a Blockfolio-branded trading item.

While an exchange purchasing a portfolio tracking app seems to be an ideal fit, they dont necessarily have the very same audience right now. FTX is better placed for professional traders, as it lets you trade on futures markets and it even provides ERC-20 tokens that track the volatility of bitcoin.

Blockfolio is a customer app that has been downloaded more than 6 million times on iOS and Android. The startup had actually previously raised $17 million from Founders Fund, Pantera Capital, Dan Matuszewski, DCM Ventures, Hashkey Digital Asset Group and others.

As the name suggests, Blockfolio lets you include your portfolio of cryptocurrencies and track their value over time. The app likewise lets you view market moves by looking for a token in the app. You can likewise automate portfolio tracking by linking the app with your exchange accounts.

FTX, a cryptocurrency exchange that uses derivatives, choices and other sophisticated products, is acquiring a popular portfolio tracking app, Blockfolio.

And if FTX benefits from Blockfolios user base, its certainly going to be a big advantage when it concerns liquidity.